I run the Content Solutions practice at Fueled, which is a long way of saying I help operators rebuild around AI without throwing their audience overboard. Some weeks that's a deck, some weeks it's a teardown of a value model that has been quietly dead for years, and most weeks it's a long conversation with a smart person who already knows the answer and just wants to say it out loud.
The rest of my time goes to a small constellation of studios, because the cheapest way to learn a new domain is to ship something into it. Fulcrumm is the workshop — a problem-first product studio where the case is the problem and the product is the artifact. I help my wife run That Good News Girl, and I keep Mr. Good News Guy as its straight-faced companion.
What I'm interested in, underneath all of it: how systems work, how they break, and how they get rebuilt while still moving. The lens shifts — operating a practice, professional services, content businesses, the craft of writing software with a model in the loop, what it means to think well in an environment that incentivizes outsourcing — but the obsession doesn't.
I write here when an idea has stopped fitting in my head. Posts are infrequent, deliberately. I'd rather be late than thin.
On the day job
Content Solutions at Fueled is a practice for publishers, brands, and operators who need an editorial spine for what comes next. I came up through audience development at Vox Media and Hearst, ran independent operator work for a couple of years, and joined Fueled when it became clear that "agency" was about to mean something different. Now I help run the place.
On the side projects
They're not a portfolio. They're a research method. Every studio is an excuse to learn a new domain by building inside it. Most of them end. The ones that don't are on Fulcrumm.
On advisory & board work
I take on a small number of advisory engagements where the systems thinking applies — editorial businesses in transition, agencies rebuilding their model, small studios that need an operator's eye. Not a primary pursuit. If it's a fit, say so.