01 WRITING · 02 published

Essays from a generalist with a day job.

2 published, 3 drafts in the can. Subscribe at /feed.xml — no email required.

All · 2 Craft · 0 Media · 0 Operating · 2 Services · 1 Thinking · 1

Latest dispatch NO. 002 2026.06.03 · 13m read

Storytelling Is the Whole Job Now

Storytelling is the most important capability a company can build — engagement and distribution are the only two non-substitutable dependencies of a business, and both run on it.

OperatingThinking

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● Archive · 1 essay

2026 1 essay

NO. 001 05.18

T&M Punishes the Efficient

T&M punishes the efficient, hides AI cost in the wrong column, and trains your best people to smooth their timesheets. This is a structural problem that represents itself as an individual behavior problem.

ServicesOperating 13m read

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● In the queue · 3 drafts · one a month, give or take

— Agents Don't Make the Process Optional CraftThinking drafting
— Content Isn't Page-Shaped Anymore MediaCraft drafting
— Brain Atrophy Is a Choice Now Thinking drafting

● Field guide · the currents, by weight

Craft How we actually build, AI in the loop. 00 → Media How content & audience businesses evolve. 00 → Operating Running an agency practice through the model shift. 02 → Services What comes after billable hours. 01 → Thinking Cognition, attention, doubt. 01 →

An essay can sit in more than one current at once. Most do.