01 WRITING · OPERATING
Writing filed under Operating
Running an agency practice through the model shift.
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NO. 002 06.03
Storytelling Is the Whole Job Now
Storytelling is the most important capability a company can build — engagement and distribution are the only two non-substitutable dependencies of a business, and both run on it.
NO. 001 05.18
T&M Punishes the Efficient
T&M punishes the efficient, hides AI cost in the wrong column, and trains your best people to smooth their timesheets. This is a structural problem that represents itself as an individual behavior problem.